Sony cut the PlayStation 4's price in Europe to €349.99

Sony confirmed the PlayStation 4’s first big European price cut: the 500GB console dropped to €349.99, effective immediately, with matching reductions in several African countries.

“We are pleased to offer the best price for PS4 in time for the Christmas season, making it more accessible to a wider audience in Europe,” said Jim Ryan of SCEE at the time.

The pitch wrapped the discount in the console’s momentum — a run of successful exclusives headlined by the upcoming Uncharted 4: A Thief’s End — and pointed buyers toward the bundle line, including a 1TB hard-drive model packaged with the year’s biggest games, as the better-value shelf pick.

The cut followed days of leaks and brought Europe in line with price drops already live in the US, Canada, and Japan. It was the move that cemented the PS4’s holiday dominance that generation — and a used or refurbished PlayStation 4 remains one of the cheapest tickets into a huge library today.